We Make believers
Developed a campaign that uncovers & reveals misnomers, contradictions or over-indulgent generalities in the PR industry. We used statistics to reveal the satirical nature of the industry itself, and why PR executives need a more creative and practical PR partner to win over their most sought after audiences. We created thumb-stopping digital ads that get audiences thinking, laughing and ultimately reaching out to imre for more information on how we can transform their communications footprint.
Since the launch of the campaign we saw increased uptick in qualified site traffic to imre.com, especially each time we launched a new flight. In was 3% increase over five months. Which equals 869 new visitors to imre. Once we launched the "Earning Attention" landing page halfway the campaign, we saw 573 of those new users engage for nearly 1:30 seconds, which is about 40 seconds above average for a single site page.
Within 2 months, Earning Attention became the 7th page within our top 10 for site traffic.
