This unbranded campaign aimed to differentiate BREZTRI in the respiratory space. Namely: bright colors, bold graphics, dynamic animations, and impactful messaging that resonates. The results, spoke for themselves—and encouraged patients to listen.
This was a creative exploration to relaunch Xulane’s presence by creating a new social media strategy and campaign on Facebook and Instagram in order to encourage current users to stay on Xulane and drive interest in a new target audience.
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